For quite some time now, print marketing was left in the corner to be used by business owners and professionals. The web and e-communication has been the fad. When communicating with their clients and prospects, A lot of businesses today focus purely on online marketing. It seems that print marketing is dead.
Create your mail list. This one comprises the names of those groups or individuals that belong to your target demographic. A mail list is not only a collection of names and contact information though. All those included in your direct mail list should have let you send marketing your business with print whether online or in their addresses to them. You don't wish to be considered a spammer if you're just starting out in the industry.
Have t-shirts, hats, tote bags or buttons made and then WEAR them! While you're out running errands, people will undoubtedly notice and ask you about your product or service.
To quote a line from Winston Churchill, "However beautiful the strategy, you should occasionally look at the results". The following six tactics are used by entrepreneurs whom advocate writing a mix of both or long copy. The main objective of these tactics is to try here get you to stage 5 to start writing your content so that you can then do what Winston proposes, quantify the results.
There are some theories about short copy and using embedded links within page content to get people to move through your website and be exposed to more short pages. People assume that if I have to scroll down a webpage that it is bad from a usability perspective. Let me ask those people, when was the last time you went to a website page you were interested in and stopped reading because you needed to use the scroll bar? It does not happen. I know we have measured it.
You have got the list, you know when to email, so how often should you send emails? This is particular to the industry. For instance, a restaurant does not worry about too much"special" offers, because everybody needs to eat. But a tax company will most likely not get much response beyond the typical"tax time". What is most important, is on sending mail the consistency and reliability. You will want to set up a timed schedule, so that your customers become comfortable and look forward for their"monthly email" on the first of the month each month.
Again, we are going to highlight importance of branding onto your postcards whether they are for mail or hand distribution. Ensure your promotional materials all are branded for recognition of your business. That means using the exact same logo, colours, fonts, tag lines and themes on all of your print marketing (and web site) materials.